Jeff Howe coined the term “crowdsourcing” in 2006. However, the concept of crowdsourcing was applied as early as 1714. The British Government offered a Longitude Prize of £20,000 for a simple and practical method of calculating a ship’s longitude in 1714. It was finally awarded in 1765 to John Harrison for his chronometer.
In last 300 years, the concept and practice of crowdsourcing processes have helped creating some of the world’s greatest inventions and biggest brands. Different types of corwdsourcing projects – from scientific innovation to fundraising; asking for a little personal help to developing constitutions etc. have been developed. Now in November 2013, crisismappers were looking for drones to map non-accessible disaster-prone areas Philippines.
Today, I would like to share a different type of successful story of crowdsourcing.
Just one year ago on 26th November 2012, some anti-corruption crusaders officially formed a political party in India called ‘Aam Aadmi Party (AAP)’. The meaning of ‘Aam Aadmi’ is common people. The AAP is a product of ‘Anti-Corruption Movement’ in India that had been demanding a Jan Lokpal Bill since 2011. Gandian leader Anna Hazare, activist Arvind Kejriwal and some other activists were leading the movement. After couple of months, the AAP came into existence following differences between the activists Arvind Kejriwal and Anna Hazare regarding whether or not to involve in politics to fight against anti-corruption. Anna Hazare preferred that the movement should remain apolitical while Kejriwal felt the failure of the agitation route necessitated a direct political involvement. So, Mr. Kejriwal formed the political party- Aam Aadmi Party.
Within a year, the Aam Aadmi Party (AAP) has achieved a lot including the donation target of Rs. 20 crores (Approx. 3.3 million USD) for Delhi Assembly Elections 2013. They have managed to gather more than 20,000 full time volunteers to help promoting AAP for Delhi election. The AAP has successfully led several protests campaigns in a very short notice since its formation.
You might think how the AAP has managed to do all these things in just one year! The first thing the AAP did- they made a really ‘testy’ twist between two concepts- the concept of a political party and the concept of a social movement. The AAP has identified its main four agenda items- ‘Janalokpal Bill’- a powerful anti corruption law; ‘Right to reject’- Reject All button for voters in the voting machine if the voter finds all candidates are either corrupt or criminal; ‘Right to recall’- this law would be to remove a corrupt MLA or MP for office within the 5 years time frame and call for fresh elections; and ‘Political Decentralisation’- to decentralise decision-making power to the community.
The other thing they are doing very well – is the management of their all Social Networking platforms. The APP also runs a pretty; appealing and well-structured e-mail campaigning and it also use tele campaigning. Thousands of online volunteers sitting in abroad make calls to people in India.
Thus, the AAP has already made a history! Let us wait for 8-10 hours to know whether the AAP can make a really unprecedented success in the history of political movement.